Villa Maria School

Marketing KPI Dashboard - October 2025 Performance

Total Marketing Reach

78.2K
-0.7%
Sept: 78.7K | Meta: 72.3K | Website: 5.8K
✓ Better conversion: 3x more website visitors!

Total Inquiries

35
+17%
Sept: 30 inquiries (Excluding /oa/ system)
✓ Goal: 28 - EXCEEDED (125% of target)

Website Page Views

8,290
+101%
Sept: 4,124 | DOUBLED!
✓ Goal: 3,396 - EXCEEDED (244% of target)

WebsiteNew Users

5,711
+244%
Sept: 1,661 | Huge growth!
✓ Goal: 1,093 - CRUSHED (523% of target)

Website Monthly User Growth

Website Traffic Sources Comparison

Top Pages Performance (Top 10 by Traffic)

Page August Views September Views October Views Sept Change Oct Change Status
Homepage 1,138 1,922 5,968 +69% +211% EXPLOSIVE
Tuition 202 233 250 +15% +7% STEADY GROWTH
Admissions 95 165 214 +74% +30% STRONG GROWTH
Programs 140 148 158 +6% +7% STABLE
High School 14 113 103 +707% -9% SLIGHT DECLINE
Mission 102 89 97 -13% +9% RECOVERED
Resources 4 73 76 +1,725% +4% STEADY GROWTH

Inbound Inquiry Metrics

Key Insights & Recommendations

✅ Major Wins

  • Inquiries: +17% growth (30 → 35)
  • Page Views: Doubled (+101%)
  • New Users: +244% increase
  • Homepage: +211% traffic surge
  • High Intent: 250 tuition page views
  • All Goals: Exceeded every target!

⚠️ Areas to Watch

  • Meta Reach: Down -6% but better conversion to website
  • High School Page: Small drop -9%
  • Efficiency Gains: Fewer people reached, more clicked through (3x website traffic)

🎯 November Action Items

  • Nurture the 35 inquiries with follow-up campaigns
  • Capitalize on high tuition page traffic
  • Boost High School page visibility
  • Continue successful October campaigns
  • Investigate strategies to increase inquiry conversion rate

Goal Progress - October 2025

Marketing Reach Goal
(Target: 2.2K)
3,555% of target (78.2K vs 2.2K goal)
Inquiry Goal
(Target: 28)
125% of target (35 vs 28 goal)
Page Views Goal
(Target: 3,396)
244% of target (8,290 vs 3,396 goal)
New User Goal
(Target: 1,093)
523% of target (5,711 vs 1,093 goal)

Social Media Performance - October 2025

📘 Total Impressions

109K
+145%
Sept: 44.5K | Strong growth

👥 Total Reach

72.3K
-5.9%
Sept: 76.9K | Excellent expansion

🔗 Link Clicks

6,834
+101%
Sept: 3,391 | Doubled traffic

💰 Total Spend

$1,219
+71%
Sept: $712 | Efficient scaling

Meta Ads Performance Trends

Click Performance Trends

Total Clicks

Click-Through Rate

Cost Per Click

Paid Advertising Performance - Meta Ads (October 1-31, 2025)

Campaign Impressions Reach Clicks CTR CPC Amount Spent Performance
October 2025 - Traffic 82,902 61,510 6,065 7.32% $0.13 $769.66 TOP PERFORMER
Test - October Resource Guide 11,073 2,393 156 1.41% $1.60 $249.91 3 LEADS
New Engagement Campaign 8,565 2,888 138 1.61% $0.72 $99.71 ACTIVE
Instagram: What makes Villa Maria High... 6,634 5,536 475 7.16% $0.21 $99.91 HIGH CTR
TOTALS 109,174 72,327 6,834 6.26% avg $0.18 avg $1,219.19 EXCELLENT

Paid Campaign Insights - October 2025

📊 Campaign Performance

  • Total Reach: 72,327 people (-7% vs Sept)
  • Total Clicks: 6,834 clicks (+101% vs Sept)
  • Average CTR: 6.26% (down from 7.62% but strong for scale)
  • Average CPC: $0.18 (very efficient)
  • Total Investment: $1,219.19 (+42% vs Sept)
  • Active Campaigns: 4 running
  • Leads Generated: 4 direct attribution

⭐ October Highlights

  • Scale Achievement: Impressions +145%, clicks doubled (+101%)
  • Improved CPC: Down from $0.21 to $0.18 (-14%)
  • Traffic Campaign: 7.32% CTR outstanding
  • Instagram Post: 7.16% CTR exceptional
  • Efficient Scaling: Doubled clicks with modest CTR decrease (7.62% → 6.26%)
  • Video Performance: 28.8K video views

💡 Strategic Insights

  • Scaling Works: Increased budget drove proportional results
  • Traffic Focus: Traffic campaign is clear winner
  • Instagram Strong: IG content performing well
  • Lead Quality: 35 total inquiries (8 resources, 27 contact)
  • Cost Optimization: CPC improved 14% despite increased scale
  • Momentum: Month-over-month growth sustained

Video Engagement Metrics - October 2025

Understanding how audiences engage with your video content

📹 Total Video Views

28.8K
+99%
Sept: 14.5K | Strong growth

📊 Video View Rate

26.3%
Excellent
28.8K views from 109K impressions

💰 Cost Per Video View

$0.04
Very efficient
$1,219 spend / 28.8K views

🎬 Top Performing Video

14.7K
51% of total
"Main Video 0-35" - Traffic Campaign

ThruPlay & Engagement Depth

Measuring meaningful video engagement (15+ seconds watched)

⏱️ Total ThruPlays

6,130
21.3% rate
15+ seconds or complete views

✅ ThruPlay Rate

21.3%
Strong engagement
6,130 ThruPlays / 28,754 views

💵 Cost Per ThruPlay

$0.20
Efficient
$1,219 spend / 6,130 ThruPlays

🎯 Avg. Watch Depth

32.8%
Good retention
Weighted average across all videos

Video Performance Breakdown

Video/Campaign Impressions Video Views View Rate Cost/View Performance
Main Video 0-35 (Traffic) 45,411 14,700 32.4% $0.03 BEST PERFORMER
Main Video 0-35 - Copy 2 28,926 8,928 30.9% $0.03 HIGH ENGAGEMENT
Instagram: Villa Maria High... 6,634 3,195 48.2% $0.03 HIGHEST VIEW RATE
New Engagement Campaign 8,565 1,048 12.2% $0.10 MODERATE
Main Video 35-60 8,452 490 5.8% $0.26 NEEDS OPTIMIZATION
October Resource Guide 11,073 356 3.2% $0.70 LEAD FOCUS
TOTALS 109,174 28,754 26.3% avg $0.04 avg EXCELLENT

💡 Key Video Insights

  • Instagram content has highest view rate at 48.2% - people are more engaged with native social content
  • "Main Video 0-35" variants dominate - this creative drives 80% of all video views
  • Shorter content performs better - "0-35" videos outperform "35-60" by 5.3x
  • Cost efficiency is excellent - $0.04 per video view is well below industry average ($0.10-0.30)
  • Lead-focused videos trade views for conversions - Resource Guide has low view rate but generated 3 leads

📊 Detailed Video Engagement Analysis

ThruPlay Performance

ThruPlays measure videos watched for at least 15 seconds or to completion (whichever comes first):

Campaign Video Views ThruPlays ThruPlay Rate Cost/ThruPlay Performance
October 2025 - Traffic 24,155 4,891 20.2% $0.16 BEST VALUE
Instagram Post: Villa Maria High... 3,195 952 29.8% $0.10 HIGHEST ENGAGEMENT
New Engagement Campaign 1,048 227 21.7% $0.44 GOOD
Test - October Resource Guide 356 60 16.9% $4.17 LEAD FOCUS
TOTALS 28,754 6,130 21.3% avg $0.20 avg EXCELLENT

Video Completion Rates

Shows how much of each video viewers actually watched:

Campaign 25% Watched 50% Watched 75% Watched 95% Watched 100% Watched Retention
October 2025 - Traffic 9,443 (39.1%) 3,844 (15.9%) 2,194 (9.1%) 1,412 (5.8%) 1,265 (5.2%) MODERATE
Instagram Post: Villa Maria High... 858 (26.8%) 395 (12.4%) 211 (6.6%) 140 (4.4%) 105 (3.3%) MODERATE
New Engagement Campaign 152 (14.5%) 61 (5.8%) 42 (4.0%) 35 (3.3%) 29 (2.8%) LOWER
Test - October Resource Guide 281 (78.9%) 155 (43.5%) 90 (25.3%) 64 (18.0%) 59 (16.6%) EXCELLENT
TOTALS 10,734 4,455 2,537 1,651 1,458 GOOD

💡 Key Engagement Insights

  • Instagram Post has highest ThruPlay rate at 29.8% - native social content drives deeper engagement
  • Resource Guide shows exceptional retention - 78.9% watch to 25%, 16.6% complete - highly engaged lead-gen audience
  • Traffic campaign drives volume - 4,891 ThruPlays (79.8% of total) with efficient $0.16 cost
  • Overall ThruPlay rate of 21.3% is strong - industry benchmarks range 15-25%
  • Completion drop-off is normal - 39% start (25%), 5.2% complete (100%) follows typical engagement curve

📈 Recommendations Based on Video Engagement

  • Prioritize Instagram-native content - 29.8% ThruPlay rate shows this format resonates best
  • Consider shorter video edits - Only 5-6% watch to completion, test 15-20 second cuts
  • Scale Resource Guide targeting - 79% retention at 25% mark shows highly interested audience
  • Optimize New Engagement campaign - Lower completion rates suggest creative refresh needed