Villa Maria School

Marketing KPI Dashboard - September 2025 Performance

Total Marketing Reach

79.6K
+4,254%
✓ Meta: 76.9K | Website: 1.8K | IG Organic: ~847

Resource Downloads

12
NEW
✓ New form launched!

Total Inquiries

30
+25%
✓ Target: +15% EXCEEDED

Website Page Views

4,124
+45.7%
Previous: 2,830

Website Monthly User Growth

Website Traffic Sources Comparison

Top Pages Performance (Top 6 by Traffic)

Page August Views September Views Change % Change Status
Homepage 1,138 1,922 +784 +68.9% TOP PAGE
Admissions 95 165 +70 +73.7% HIGH GROWTH
Programs 140 148 +8 +5.7% STABLE
High School 14 113 +99 +707% EXPLOSIVE
Mission 102 89 -13 -12.7% NEEDS ATTENTION
Resources 4 73 +69 +1,725% EXCEPTIONAL

Inbound Inquiry Metrics (Excluding Internal /oa/ System)

Key Insights & Recommendations

✅ Wins

  • Social Media: 462% growth rate
  • Resource Form: 12 downloads from new form
  • Clean Metrics: Excluding internal /oa/ system
  • High School Page: +707% growth
  • Resources Page: +1,725% growth

🎯 October Action Items

  • Develop video cutdowns for high-performing content
  • Implement nurture email sequences

Goal Progress

Marketing Reach Goal
(20% increase from 1.8K baseline)
3,592% of target (78.7K vs 2.2K goal)
Inquiry Goal
(15% increase from 24 baseline)
108% of target (30 vs 28 goal)
Page Views Goal
(20% increase from 2,830 baseline)
121% of target (4,124 vs 3,396 goal)
New User Goal
(20% increase from 911 baseline)
152% of target (1,661 vs 1,093 goal)

Social Media Performance - September 2025

⚠️ Note: Paid advertising campaigns launched September 10th, 2025. No baseline comparison available for August.

📘 Facebook Paid Views

111K
NEW
Reach: 63.9K | Sept campaign launch

📷 Instagram Paid Views

35.7K
NEW
Reach: 15.3K | Sept campaign launch

🔗 Paid Link Clicks

359
NEW
FB: 303 | IG: 56

👥 Organic Followers

36
NEW
FB: 14 | IG: 22

Facebook Performance Metrics

Instagram Performance Metrics

Social Media Engagement Summary

Platform Metric Previous Current Change Performance
Facebook (Paid) Views No Data 111K NEW CAMPAIGN LAUNCH
Content Interactions No Data 382 NEW CAMPAIGN LAUNCH
Link Clicks No Data 303 NEW CAMPAIGN LAUNCH
Profile Visits No Data 1.2K NEW CAMPAIGN LAUNCH
Instagram (Paid) Views No Data 35.7K NEW CAMPAIGN LAUNCH
Content Interactions No Data 551 NEW CAMPAIGN LAUNCH
Link Clicks No Data 56 NEW CAMPAIGN LAUNCH
Profile Visits No Data 424 NEW CAMPAIGN LAUNCH

Paid Advertising Performance - Meta Ads (Last 30 Days)

Campaign Status Impressions Reach Clicks CTR CPC Amount Spent Performance
September 2025 - Traffic Active 25,775 20,700 2,976 11.55% $0.12 $367.26 TOP PERFORMER
September Resource Guide Active 10,472 2,746 196 1.87% $1.28 $249.98 6 LEADS
Instagram: Hear it from the heart Active 6,546 2,639 140 2.14% $0.50 $69.90 ACTIVE
Instagram: At Villa Maria School Active 1,714 1,518 79 4.61% $0.31 $24.82 EFFICIENT
TOTALS - 44,507 27,603 3,391 7.62% avg $0.21 avg $711.96 EXCELLENT

Paid Campaign Insights - September 2025 (Campaign Launch Month)

📊 Campaign Performance

  • Campaign Start: September 10th, 2025
  • Total Reach: 76,942 people (paid)
  • Total Clicks: 3,453 clicks
  • Average CTR: 3.56% (excellent!)
  • Average CPC: $0.25
  • Total Investment: $856.57
  • Active Campaigns: 4 running

⭐ First Month Results

  • Strong Launch: 76.9K reach achieved
  • Lead Generation: 6 leads generated
  • Video Views: 14,518 total
  • Landing Page Views: 600 total

💡 Launch Insights

  • No Baseline: First month of paid social
  • Efficient Launch: Good CPC for new campaigns
  • High Engagement: Strong video performance
  • Multi-platform: FB + IG performing well
  • Lead Success: Resource guide converting